GIORGIO DE MITRI

INTERVIEW

PHOTOGRAPHED IN MODENA
BY LUCA CAMPANALE

AS THE "APPLE VS. U.S. GOVERNMENT" BATTLE OVER PERSONAL PRIVACY IN AN EVER-MORE-CONNECTED WORLD INTENSIFIES, EVEN PASSIVE SMARTPHONE USERS ARE BEING FORCED TO PICK A SIDE: INDIVIDUAL RIGHTS OR SHARED SECURITY — ALTHOUGH ONE COULD ARGUE THE TWO AREN’T MUTUALLY EXCLUSIVE. IN THE CREATIVE WORLD, A SIMILAR THOUGH PERHAPS LESS COLLECTIVELY CONSEQUENTIAL AND CERTAINLY LESS STARK SKIRMISH OVER THE MERITS OF PRIVACY IS ALSO UNDERWAY. THERE ARE THOSE WHO REGARD THEIR WORK AS THEIR PUBLIC FACE AND SO VIGILANTLY GUARD THEIR PRIVATE LIFE. THEN THERE ARE THOSE WHO SEE THEIR PRIVATE LIFE AND IMAGE AS A NECESSARY EXTENSION OF THEIR PUBLIC WORK.

The latter group’s stance is advocated by companies and publications that often vet their collaborators' value in Instagram followers. Meanwhile, the former group is championed by individuals like Giorgio de Mitri, who, as the above image reveals, prefers his professional output rather than his persona do the talking. As the Creative Director of Sartoria, a globally renowned Italian firm that describes itself as a “tight-knit group of artists, designers, architects, directors and cultural engineers,” Giorgio adeptly and often anonymously "connects the dots" to produce work for some of the world's largest and most artistically influential businesses.