JAG

COLLABORATION

PHOTOGRAPHED IN BROOKLYN BY
SKYE PARROTT

THE CLASSIFICATION OF BEAUTY HAS SERVED AS A HUMAN OBSESSION FOR NEARLY AS LONG AS OPPOSABLE THUMBS HAVE DEFINED THE SENTIENT SPECIES, WITH A PARTICULAR EMPHASIS ON WOMEN. COLLECTIVE STANDARDS OF FEMALE BEAUTY MUTATE BY NATION, CULTURE, GENERATION, WITH PHYSICAL TROPES DEEPLY EMBEDDING THEIR CHARACTERIZATIONS AS TIME AND TECHNOLOGY ADVANCE. EACH CRITICAL REFRAIN DEGRADES PERSON TO OBJECT AND BELIES ITS TRUTH WITH ITS RELATIVITY. NO TWO OBSERVERS OF BEAUTY WILL TOUT MATCHING STANDARDS — BEAUTY IS ART, TO OTHERS IT IS HAPPINESS. COUNTLESS EXHIBITIONS HAVE BEEN DEDICATED TO ITS MUTABLE MANIFESTATIONS.

JAG Models disrupts this storied debate by plugging a philosophy of beauty that incorporates all shapes, sizes and shades. By celebrating a spectrum of women with individuality,  a captivating spark and undeniable aesthetic charms, the New York-based modeling agency not only challenges tired conformity, it turns a trite proverb on its head, suggesting that beauty is less in the eye of its beholder than it is in the heart of its keeper.